Great southern + Badass Bbq

Before the Badass BBQ took their team over to Kansas to compete in the world’s largest barbecue competition - the American Royal - we travelled to the Victorian JBS processing plant in Brooklyn to hand select the Great Southern products they were taking.

Walking through one of Australia’s biggest abattoirs was a truly fascinating experience, watching 1000 employees process 950 cattle daily, as well as their automated system for dividing lambs.

Following our tour, we also produced the awards video for the Great Southern Producer of the Year Awards, a massive event in Crown Melbourne, with over 500 guests in attendance.

We’ve had terrific success with this campaign, with organic reach over 20,000 in two days.

Fodderlink

Fodderlink feeds hay and straw to 1 of every 2 cattle on feed in Australia.

On our recent trip to Toowoomba, we filmed several videos for their sponsorship of BeefEx 2024 and produced photography for their marketing and training.

Andrews Meat x Vivid Fire Kitchen

Things certainly got firey when Letterpress was called in to assist Andrews Meat Industries in grabbing some high-res photography and videography for their promotional material.

As an official 2024 Vivid Fire Kitchen Supplier, Andrews Meat were keen to heat things up and really show their support of this relatively new showcase in the annual Vivid Sydney lineup. That meant making sure we had the means to capture everything in its best possible form - the energy, the meat, the chefs, the fire, the “BBQ Big Rig”, the crowd.

We also created rapid, exciting weekly social media highlight reels which were enthusiastically received and gave Andrews Meat the quality content that the chefs and Vivid audiences were really responding to. Of the massive views from their first reel, 196% were non-followers of the Andrews Meat channel.

ALFA Feedlot Content

We love working with Australian agriculture, and the feedlot sector is up there with one of our favourites. They’re innovative, they’re on the ball, and they’re always looking for ways that they can be even more sustainable, producing even more quality.

The Australian Lot Feeders Association needed some fresh content for their visual assets library, so we packed the van and headed up to a feedlot managed by one of Australia’s most successful agricultural companies and spent a day producing a bunch of beautiful photography.

Lucky for us the weather was great!

Our background knowledge of the sector, and agriculture more broadly, meant this was a fairly easy shoot to plan and was assisted by the great team at the association who were great to bounce off and very responsive. Everyone’s a winner - we got an amazing day at an epic feedlot and the industry got some beautiful, cost-effective imagery that they’ll use for years to come.

EvokeAg

Every year AgriFutures Australia hosts what's become one of the key events on the global agriculture, agribusiness and agtech sectors’ calendars, EvokeAG.

In 2024, Letterpress had the privilege of producing the video content for the EvokeAG conference in Perth.

Operating nice and lean with just 5 crew, Letterpress filmed and produced over 100 videos for the conference and AgriFutures’ social channels, future promotion and media recap reels. This included same day turn arounds and an easily-searchable managed library of material. Our thorough pre-production planning and clear communication between team members enabled beautiful, high quality, high resolution material to be distributed publicly within very short time frames.

Ag Shows Australia

We had the incredible opportunity to film at the 200th Sydney Royal Easter Show for Agricultural Shows Australia, producing both video and photo material for immediate social media release as well as library assets.

Filming in 6K on the Red Komodo, with gimbals and easyrigs for the majority of the show, we were able to deliver one minute videos with a one day turn around, in addition to a ripper highlights reel of the whole shebang.

HP Hide & Seek

Working from home can have its downsides, especially when it comes to hiding from your kids, but with the HP Hybrid Office, you can work from literally anywhere.

The Herd Biltong

The Herd Biltong needed photos for their website and new branding, so taking inspiration from classical still life paintings, we produced a series of photos covering their 2022 product line, as well as providing backgrounds and textures for their social media stories and marketing collateral.

DJI Australia

Lockdowns in 2021 meant that DJI Australia and Ingram Micro couldn’t provide their in-person training to their distributors, so we produced a studio shoot, to highlight the feature breakdowns of their products.

This high contrast, dark aesthetic matched the DJI branding elements and allowed for strong graphic overlay.

The Cove

We collaborated with The Cove - the Australian Army’s online education platform - to produce a video aimed primarily, though not exclusively, at junior soldiers which encourages installing The Cove app and to regularly visit The Cove website.

We worked with a limited colour palette of reds, whites and blacks to match The Cove’s branding, and produced assets that could be easily updated for future revisions of the website, if required.

We took initial instruction and produced the script, graphics and voice over for the project, with client feedback and revisions and delivered in a month.

Optus International Womens Day 2021

Optus Satellite asked us to produce a short 60 second video for International Women’s Day 2021 featuring the women who work at their Belrose, NSW site.

Shot on the Red Komodo, we worked with a 2 person team, a gaffer and Director/DP combo and were able to capture this in a single day.

Sarens - Sapphire wind farm

The Sapphire Wind Farm project is one of the biggest installations of its type in NSW, and Sarens wanted us to capture the scope of production, as they completed the 71st of 75 turbines.

With a combination of aerials, on the ground filming, photography and motion graphics, we were able to document their achievements, and were able to share this with their clients and staff all around the globe.

Parramatta stadium Construction

Sarens cranes invited us to film the construction of the new Parramatta Stadium. It’s a fully steel construction, which means the tolerances are less than 5mm across the entire stadium.