Fodderlink - Take 2

After a successful shoot with Fodderlink last year, they approached us again to produce additional content, this time focusing on the harvest and baling hay and straw.

These were some massive days and the conditions were perfect. Just goes to show how important it is to capture both the dawn and dusk.

It’s called magic hour for a reason.

Great southern + Badass Bbq

Before the Badass BBQ took their team over to Kansas to compete in the world’s largest barbecue competition - the American Royal - we travelled to the Victorian JBS processing plant in Brooklyn to hand select the Great Southern products they were taking.

Walking through one of Australia’s biggest abattoirs was a truly fascinating experience, watching 1000 employees process 950 cattle daily, as well as their automated system for dividing lambs.

Following our tour, we also produced the awards video for the Great Southern Producer of the Year Awards, a massive event in Crown Melbourne, with over 500 guests in attendance.

We’ve had terrific success with this campaign, with organic reach over 20,000 in two days.

Fodderlink

Fodderlink feeds hay and straw to 1 of every 2 cattle on feed in Australia.

On our recent trip to Toowoomba, we filmed several videos for their sponsorship of BeefEx 2024 and produced photography for their marketing and training.

Andrews Meat x Vivid Fire Kitchen

Things certainly got firey when Letterpress was called in to assist Andrews Meat Industries in grabbing some high-res photography and videography for their promotional material.

As an official 2024 Vivid Fire Kitchen Supplier, Andrews Meat were keen to heat things up and really show their support of this relatively new showcase in the annual Vivid Sydney lineup. That meant making sure we had the means to capture everything in its best possible form - the energy, the meat, the chefs, the fire, the “BBQ Big Rig”, the crowd.

We also created rapid, exciting weekly social media highlight reels which were enthusiastically received and gave Andrews Meat the quality content that the chefs and Vivid audiences were really responding to. Of the massive views from their first reel, 196% were non-followers of the Andrews Meat channel.

ALFA Feedlot Content

Feedlots are one of our favourite places to work. The sector is innovative, commercially sharp, and genuinely committed to doing things well — sustainability, animal welfare, beef quality, the lot.

The Australian Lot Feeders Association needed fresh content for their visual assets library, so we packed the van and headed to one of the country's leading operations for a day shoot.

Knowing the sector well meant we could hit the ground running. The ALFA team were easy to work with, the weather played ball, and we came home with a solid library of imagery the industry will be pulling from for years.

EvokeAg

EvokeAG is one of the marquee events on the global agtech calendar — and in 2024, Letterpress was behind the camera for all of it.

Across four days in Perth, a crew of five produced over 100 videos for AgriFutures Australia: two camera operators locked on the main stage, one covering the satellite stages, and another working the show floor for interviews as they happened — all feeding back to an editor cutting against the clock. Some videos went live the same day. Others landed within days of the final session wrapping.

The result: a fully managed, searchable content library ready for social, media recaps, and long-term promotion. Five people. No corners

Ag Shows Australia

We had the incredible opportunity to film at the 200th Sydney Royal Easter Show for Agricultural Shows Australia, producing both video and photo material for immediate social media release as well as library assets.

Filming in 6K on the Red Komodo, with gimbals and easyrigs for the majority of the show, we were able to deliver one minute videos with a one day turn around, in addition to a ripper highlights reel of the whole shebang.

HP Hide & Seek

Working from home can have its downsides, especially when it comes to hiding from your kids, but with the HP Hybrid Office, you can work from literally anywhere.

Produced in partnership with HP and Ingram Micro, Hide & Seek was a fully scripted comedic campaign — conceived, scheduled, shot and edited by the Letterpress team — built around a truth that anyone with a laptop and a toddler understood intimately during Covid: the office had moved home, and so had everyone else in the house.

The brief called for something that would actually stop the scroll. In a feed full of product specs and polished corporate sincerity, comedy is one of the few things that still earns attention — not because it's easier, but because it's harder to ignore. A laugh is a pattern interrupt. It makes people stay, share, and remember.

So we leaned in. The HP range of laptops became the hero not through feature lists, but through the very real scenario of a parent wedged behind a couch, desperately Zooming in peace. Relatable, ridiculous, and — crucially — true.

The Herd Biltong

The Herd Biltong needed photos for their website and new branding, so taking inspiration from classical still life paintings, we produced a series of photos covering their 2022 product line, as well as providing backgrounds and textures for their social media stories and marketing collateral.

DJI Australia

Lockdowns in 2021 meant that DJI Australia and Ingram Micro couldn’t provide their in-person training to their distributors, so we produced a studio shoot, to highlight the feature breakdowns of their products.

This high contrast, dark aesthetic matched the DJI branding elements and allowed for strong graphic overlay.

The Cove

We collaborated with The Cove - the Australian Army’s online education platform - to produce a video aimed primarily, though not exclusively, at junior soldiers which encourages installing The Cove app and to regularly visit The Cove website.

We worked with a limited colour palette of reds, whites and blacks to match The Cove’s branding, and produced assets that could be easily updated for future revisions of the website, if required.

We took initial instruction and produced the script, graphics and voice over for the project, with client feedback and revisions and delivered in a month.

Optus International Womens Day 2021

Optus Satellite asked us to produce a short 60 second video for International Women’s Day 2021 featuring the women who work at their Belrose, NSW site.

Shot on the Red Komodo, we worked with a 2 person team, a gaffer and Director/DP combo and were able to capture this in a single day.

Ingram x Autopilot

In this video with Ingram Micro and Windows AutoPilot, we showed how businesses can remotely deploy computers to their staff and automatically install any required software.

Sarens - Sapphire wind farm

The Sapphire Wind Farm project is one of the biggest installations of its type in NSW, and Sarens wanted us to capture the scope of production, as they completed the 71st of 75 turbines.

With a combination of aerials, on the ground filming, photography and motion graphics, we were able to document their achievements, and were able to share this with their clients and staff all around the globe.

Parramatta stadium Construction

Sarens cranes invited us to film the construction of the new Parramatta Stadium. It’s a fully steel construction, which means the tolerances are less than 5mm across the entire stadium.