HP Hide & Seek

Working from home can have its downsides, especially when it comes to hiding from your kids, but with the HP Hybrid Office, you can work from literally anywhere.

Produced in partnership with HP and Ingram Micro, Hide & Seek was a fully scripted comedic campaign — conceived, scheduled, shot and edited by the Letterpress team — built around a truth that anyone with a laptop and a toddler understood intimately during Covid: the office had moved home, and so had everyone else in the house.

The brief called for something that would actually stop the scroll. In a feed full of product specs and polished corporate sincerity, comedy is one of the few things that still earns attention — not because it's easier, but because it's harder to ignore. A laugh is a pattern interrupt. It makes people stay, share, and remember.

So we leaned in. The HP range of laptops became the hero not through feature lists, but through the very real scenario of a parent wedged behind a couch, desperately Zooming in peace. Relatable, ridiculous, and — crucially — true.