Young Farmers Challenge — Ag Shows Australia

This is what happens when a client just… gets it.

Ag Shows Australia came to us needing a video that would get hundreds of regional shows across Australia pumped about running their own Young Farmers Challenge. They wanted it fun. They trusted us to make it fun. Then they got out of the way and let us do our thing.

We cast Tim Dreverman — the voice of the Sydney Royal Easter Show — as narrator, and honestly, it was all gravy from there. Tim brings the kind of energy that makes a hay bale toss feel like a grand final. The whole thing came alive.

The result is a video that's genuinely entertaining, quietly instructional, and endlessly adaptable — every challenge shown can be scaled and shaped to suit any show, anywhere in the country.

We had a ball making this one. You can probably tell.